Creating The First Hotel For Groups

We recognized early on that the proliferation of Airbnb was not the death of the hotel, it was merely the proving ground for new concepts & operating modes that would shape the future of the hospitality industry -- of which short-term rental and Airbnb would remain just one small part of the whole. These concepts introduced travelers to new options that ultimately shifted their preferences away from the rigid structures of standard hotels. They wanted to stay together, to spread out and live with their friends and loved ones during their trip. They wanted a central hub to come back to and ample space to enjoy their company.

Hotel
Acquisition
Adaptive Reuse

Our role

General Partner
Creative Director

Responsibilities

Brand Identity
Creative Direction
Deal Structure
Financial Modeling
Initial Concept

Photos

View all
No items found.

Our Process

Hotel Perle is the first hotel for groups in the US.

We recognized early on that the proliferation of Airbnb was not the death of the hotel, it was merely the proving ground for new concepts & operating modes that would shape the future of the hospitality industry -- of which short-term rental and Airbnb would remain just one small part of the whole. These concepts introduced travelers to new options that ultimately shifted their preferences away from the rigid structures of standard hotels. They wanted to stay together, to spread out and live with their friends and loved ones during their trip. They wanted a central hub to come back to and ample space to enjoy their company.

Our Services

Concepting
Creative Direction
Financial Advisory

Learn More